MOTTO: To be the best

Nitya International is a Baidyanath group company which was founded on 10^th June 1963. It owns the brand called "AGE AYURVEDA" and "AGE VEDA SPA". Its product range consisted of mainly herbal product which were specially designed for ethical promotion in India.

In the year 2004 with the view to the emerging export opportunity, our fire band director Mr. Dhananjay Sharma and his team developed a range of dietary supplement specifically for the U.S. market to be sold as O.T.C. products. That range was launched in the U.S. under the brand name Age Ayurveda. Age Ayurveda range consists of Dietary Supplements and cosmetics.

While fully utilizing the traditional and clinical experience of several thousand years of herbal practice. Two ranges of dietary supplements were developed.

1. Formulations: As traditional systems use very complex formulas with a variety of ingredients, our approach has been to make formulations with a small group of essential herbs.
2. Pure Herbs: Our second range consists of single ingredient products only.
3. Packing: All the packing are in capsules. We use V caps in our capsules. Which are approved by the American Vegetarian Society and Kosher certified.

Age Ayurveda cosmetics are knowledge based cosmetics, which were formulated in congruence with Ayurvedic experts from India and formulators of Nature rich labs U.S.A. The cosmetic ranges are manufactured in U.S.A and India.

The company has successfully established distribution in 28 states in the U.S. and expanding fast. Nitya International is and ISO approved company and is also registered under US Bioterrorism act.

In 2008, he launched "AGE-VEDA-SPA", to unfold the last component of the larger vision, which combines natural, holistic, health-giving treatments. Khem Villas with its eye to quality was the obvious choice to initiate the Spa, with the attitude, "Add Age to your life and life to your Age". The natural environment of Khem Villas combined with the healing powers of traditional ayurveda make it the ideal surroundings to practice ayurveda, offering a refreshing respite from the stress of modern life. Khem Villas has been awarded "Traveler's Choice 2008" by Trip Advisor.

With the growth of the Spa industry he introduced the idea of private labeling of "Herbal Spa Supplements" to be made available to anyone in their own brands. These supplements are manufactured at Baidyanath under the GMP and ISO approved facilities. These supplements are over the counter products and as such do not require any prescriptions. These products ideally suit the Spa client with its preventive approach or immunity builders. The supplements are divided into two ranges. Single herbs and formulations. They undergo the highest quality test of chromatographic fingerprinting and then have to pass the WHO standards for metal and organoleptic testing."

Dhananjay Sharma
MBA ( USA)
President

	Dhananjay Sharma, grandson of the visionary Late R.D. Joshi, founder of Baidyanath in 1917, (Worlds largest manufacturers of Ayurvedic preparations), joined the family business in the year 1990, after completing his masters from Boston U.S.A. As the President of the company he had distinctive plans for the future, foraying into different aspects of Ayurveda across the globe. In the year 2001 his team developed a range of Herbal DietarySupplement under the brand name "Age Ayurveda", which consists of concept based personal care products. He inspiringly paved the way for the group to enter the export market. The global demand for herbal products is growing at the rate of 7% per annum, thanks to the growing awareness of Ayurveda.
	Today they cover 20 countries in Europe, USA, parts of Middle East, South Africa, and Asia. Further information on this range of products can be found in the book he co-authoured "Age according to Ayurveda" .

With the growth of the Spa industry he introduced the idea of private labeling of "Herbal Spa Supplements" to be made available to anyone in their own brands. These supplements are manufactured at Baidyanath under the GMP and ISO approved facilities. These supplements are over the counter products and as such do not require any prescriptions. These products ideally suit the Spa client with its preventive approach or immunity builders. The supplements are divided into two ranges. Single herbs and formulations. They undergo the highest quality test of chromatographic fingerprinting and then have to pass the WHO standards for metal and organoleptic testing. All necessary details can be found on ageayurveda.com.

K. Godwin Newton
M.D (Ayurveda)
Head – R &D and Exports

• Post graduate (MD - Ayurvedic medicine) with more than 10 years of experience in the field of exports and marketing of herbal products ,Ayurvedic practice, Research & Development of plant based medicinal products / herbal products, and teaching Ayurveda.
• Herbal product development for the International market – right from product conception to marketing and advising on International Medicine laws and their impact on herbal industry
• Visited USA and Middle East countries every year since the past 8 years in relation marketing herbal products, training and practice of Ayurveda, and delivering lectures on the subjects of Ayurveda Research.
• Delivered lectures in 10 International seminars and 15 National seminars
• Published around 25 papers in Seminars and Journals
• Designing and advising on establishing new Panchakarma Ayurveda Centres and SPAs.
• Management of Ayurvedic Spas, Hospitals and Healthcare Centers.

Mr. Rajiv Kumar
Executive - Exports